Ready to lead and shape the Foodservice strategy of a growing international company?

At Farm Frites, we’re looking for a strategic commercial leader with vision, drive and the ability to turn ambition into action. As Sales Director Foodservice Western Europe, you will play a key role in defining our regional success, with full ownership of our Foodservice growth strategy across key markets.

Full time | locations: Oudenhoorn (NL) & Lommel (BE)

Your role: Shaping regional success

In this strategic role, you’ll take full ownership of the commercial direction for Foodservice in Western Europe. You’ll lead a high-performing team, define and execute sales strategies tailored to each region, and ensure value creation across multiple channels and customer groups. Your key responsibilities:

• Translate Farm Frites' global commercial vision into regional sales strategies, and take ownership of delivering results in your territory.
• Analyze market trends, competitive activity, and future developments — and proactively adjust your strategy to stay ahead.
• Lead, coach and inspire a team of experienced commercial professionals to exceed targets and deliver customer value.
• Remove barriers to regional growth by understanding local dynamics and aligning resources where needed.
• Collaborate cross-functionally with Marketing, Finance, Demand Management, Supply Chain, Customer Service and QA.
• Work closely with global peers and the International Key Account Management (IKAM) team to align strategy and execution.
• Report directly to the Global Sales Director.
  

What you bring

• 10+ years of relevant experience, including 5+ in a senior leadership role.
• A strong background in Foodservice ( or wholesale, QSR, horeca, Out of Home, OOH, end users, back of house, grossier) is a must.
• International experience across Western Europe.
• Experience in developing and implementing a vision and strategy.
• Positive, proactive and result driven attitude with highly developed communication skills.
• Strong analytical insight, including P&L responsibility.
• A proactive, result-driven mindset and the ability to inspire others.
• An excellent command of Dutch and English; German and/or French is considered a plus.
• International travel flexibility. When you are not travelling to our customers you will be travelling between our location in Oudenhoorn (NL) & Lommel (BE).
  

What we offer you

We offer more than just a job. At Farm Frites, you’ll find a role with real impact, room to grow, and the support of a close-knit international team.

• A competitive base salary with an OTE bonus structure tied to clear KPIs.
• A company car for both business and personal use.
• A full benefits package, including pension and development opportunities.
  We’re happy to tell you more during a personal conversation.

Apply

Apply via the button that you can find on the right side and/or bottom of this page. If you came across this vacancy on LinkedIn, click the apply button, you’ll be redirected to our own careers page. From there, you can submit your application by clicking the apply button on that page.

Are you a Farm Friter?

• You have a can-do mentality and with everything you do you keep your customer in mind. You prefer a no nonsense environment and make down-to-earth decisions.
• You are involved and feel responsible for the growth of The Farm and you love to work together with colleagues to achieve the best results. Open and direct communication is a must.
• You are creative, able to switch quickly and find it OK if a plan changes when an opportunity occurs. We are entrepreneurial and want to keep this spirit!
• You are result driven and always looking for things that you can improve.
• You have passion, enthusiasm and knowledge for and in your field of expertise and you are proud of it!

Acquisition on our vacancies is not appreciated