Farm Frites is op zoek naar: Regional Wholesale Manager – South East UK area

We are looking for a Regional Wholesale Manager for our team at Farm Frites International – UK. Do you recognize yourself in the below vacancy? Please apply!


Are you a Farm Friter? Then you will recognize yourself in the following:

  • You have a can-do mentality and with everything you do you keep your customer in mind. You prefer a no nonsense environment and make down-to-earth decisions.

  • You are involved and feel responsible for the growth of The Farm and you love to work together with colleagues to achieve the best results. Open and direct communication is a must.

  • You are creative, able to switch quickly and find it OK if a plan changes when an opportunity occurs. We are entrepreneurial and want to keep this spirit!

  • You are result driven and always looking for things that you can improve.

  • You have passion, enthusiasm and knowledge for and in your field of expertise and you are proud of it!


We are looking for a:  

Regional Wholesale Manager – South East UK area

This role is part of the Sales department. The Regional Wholesale Manager reports to the National Wholesale Manager and works closely together with him/her, as well as with colleagues at Sales, Marketing, Quality, Commercial Finance, Customer Service, and Demand Planning for the alignment of activities/execution of agreements.

Job objective

To realise commercial objectives (turnover, profit, market share) for wholesale accounts by helping develop and execute the sales  and marketing strategy. You will:

  • Initiate – either in collaboration with your line manager or independently – marketing and commercial campaigns based on commercial opportunities in the market.

  • Take care of – customer-driven – negotiations and draw up offers, based on profitability and price indications. Finalise contracts after consultation with your line manager.

  • Realise partnerships at designated wholesalers for recurring sales.

  • Maintain and use (local) networks, trade fairs, and presentations to generate and perpetuate business.

  • Ensure that business relations promote Farm Frites products to their customers, raising Farm Frites’ profile.

  • Prepare account plans and work out (make preparations for) the pricing strategy in collaboration with Commercial Finance.


To be successful in this role you have:

  • Higher education preferably in business or a similar course of study.
  • At least 2 years’ experience in an account management role selling into independent wholesalers, including groups (Sterling, Country Range, Fairway & Caterforce members).

  • Ideally a previous experience in a sales rep role in the fast food/foodservice industry with a commodity sales background and having experience in adding value by introducing higher margin products.

  • Proven track record of successfully developing and rolling out an account strategy.

  • Experience of working with and within international, multicultural teams is an advantage.


    Furthermore you are:

  • A self-starter with entrepreneurial skills, ability to get things done and analytical with the capability to turn a strategy into action.
  • Good negotiation, influencing and organizational skills, Microsoft proficient, reliable, consistent, eye for detail.
  • Extremely commercially-oriented way of thinking and doing business; pragmatic.
  • A true team player.
  • Passionate about food!



What do we offer you?

Working at Farm Frites gives you the feeling of belonging to a big family. Farm Frites is growing, which makes it a dynamic and entrepreneurial environment to work in. We will make sure you have the right knowledge and tools to do your work properly.


Want to join our Farm Frites Family?

For internal candidates: please consult your line manager and HRBP before applying. For questions about the process you can contact Eric Govaarts, Recruiter. Applications should be received by 26th of april at the latest. We cannot guarantee that applications received after the closing date will be considered.


For external candidates: please send us your online application via the link on the website - including CV and motivation letter. An online assessment is part of the selection procedure. For more information, you can mail our Recruitment Team via

Welkom in onze wereld...

Een wereld die geheel gewijd is aan de aardappel en de talloze mogelijkheden van dit veelzijdige gewas. Al ruim 40 jaar leggen wij ons toe op de ontwikkeling van allerlei bevroren en gekoelde aardappelproducten. Producten waaraan wij in veel landen onze toonaangevende marktpositie danken. Wij hebben dit vooral bereikt door onze passie voor kwaliteit. Ook in de toekomst zal die passie ons fundament blijven. Een passie die begint bij de aardappelen van Europa, het Midden-Oosten en Zuid-Amerika en eindigt op de borden van consumenten over de hele wereld.

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